DealerPulse
Dealer group management & business intelligence
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Live in production
Automotive retail
dp.dealerpulse.co.za
One live pulse for your entire dealer group
DealerPulse unifies sales, stock, activity forecasting, rebates and warehouse-grade analytics across every brand, region and rooftop — from a single sign-in. Every headline number opens all the way down to the individual VIN, and every user sees only the dealers, tabs and data they are cleared for — in a modern, Dynamics 365-style workspace that works the same on a phone.
Multi-brandMulti-regionDrill to VINRole-scoped accessOEM feed automationBI warehouseDynamics-style workspace
32role-scoped modulesone gateway, every seat
VINlevel drill-downon every metric
24/7automated feedsOEM sales & stock
4role archetypesdealer to group exec
The problem
What DealerPulse is for
Dealer groups run on month-end spreadsheets that arrive too late to change the month. Sales sit in the OEM feed, stock sits in the DMS, activity sits in a rep’s notebook, and nobody sees the whole network until it is history. DealerPulse puts all three on one screen while the month is still live.
Capabilities
What it does
Sales performance by VIN
- Retail, fleet and demo sales land by VIN as the OEM feed runs
- Filter by dealer, brand, model, derivative and sales type
- Sales Dashboard and Model Sales by Dealer views
- Board-ready Excel and PDF export in one click
Predictive MTD activity funnel
- Capture calls, test drives and applications per dealer, per day
- Funnel converts today’s activity into a month-end forecast
- Per-dealer Forecasts tracked against actuals all month
- Network-wide editing for regional managers and admins
Stock, ageing & capital at risk
- Every unit by VIN with pipeline progress and ageing bands
- Capital sitting past 90 days surfaced as a headline number
- Network Stock — every dealer’s floor in one view
- Automated ageing and SLA reminders to the responsible owner
Network Trade Pool
- Offer aged stock to the rest of the group instead of discounting it
- Reserve and match units across dealers and regions
- Movable-stock matches surfaced on the dashboard
- Full offer / reserve audit trail
Demo fleet lifecycle
- Allocation by VIN straight off the sales feed
- Early-sale gate flags demos sold inside 60 days
- 120-day service-level cron with escalation
- Active and sold demo drill-down per dealer
Insights — BI warehouse
- Star-schema warehouse with scheduled ETL over the live OLTP data
- Forecast attainment, stock at risk, regional league tables
- Segment forecast per dealer × model, and an RSM turnaround view
- Row-level scoping — drill-to-VIN respects each user’s permissions
Market share & list price
- Lightstone market-share dashboards by NAAMSA segment
- Competitor list pricing tracked against your own models
- Segment opportunity analysis with Excel export
- SA Deals feed — live competitor offers in-app
Rebates & OEM incentives
- Rebate configuration per programme, dealer and period
- Rebate reporting with variance against claim
- Incentive warehouse and volume-payout calculation
- Exception reporting on unclaimed or mismatched value
Group reporting & decision packs
- Group Master Report across every dealer, region and brand
- Weekday activity digest emailed to regional managers
- Scheduled weekly RSM and monthly Exco PDF decision packs
- Per-pack recipient management, carry-over and exceptions
Access control & multi-tenancy
- Role → tab permissions with default-deny on every action
- Region and dealer scoping, including RSM dealer allocation
- Super-admin tier operating multiple motor groups side by side
- Session hardening, IP lockout and forced first-logon password change
People, CRM & contacts
- Staff register with role, dealership and start date
- CRM and customer records scoped to the dealership
- Contacts directory across the network
- Group news and announcements in-app
Feeds & integrations
- Automated OEM sales and stock imports with file-pattern routing
- Autoline SFTP feeder for group DMS extracts
- CSV and XLSX importers with dry-run and per-run logs
- Training-portal sync into Learn for competency tracking
In practice
How a month runs
01FeedOEM sales and stock files land automatically and post by VIN
02CaptureDealers log showroom activity as it happens
03ForecastThe predictive funnel projects where the month lands
04ActTrade pool, ageing alerts and RSM digests move the number
05ReportGroup master report and scheduled decision packs go out
Under the hood
- PHP 8.x with PDO prepared statements throughout — no ORM, no framework tax
- MariaDB 10.6 on cPanel shared hosting; codes-only keys (dealer_code / region_code)
- Dimensional warehouse with cube views and scheduled ETL
- Vanilla-JS front end, no build step, cache-busted assets
- Dated per-channel logging with a super-admin-only log viewer
Security & compliance
- Default-deny role → tab access, enforced server-side on every action
- Region and dealer scoping applied inside the query, not in the UI
- Session-fixation protection, IP lockout, forced password change on first logon
- POPIA-conscious retention with a scheduled purge routine
- Read-only demo tenants that decline every write with an explanation
Who it is for
- Multi-brand, multi-region motor groups
- OEM national and regional sales management
- Dealer principals who need today’s number, not last month’s
- Group executives who need one board-ready view across the network
On the roadmap
Field PWA — KPIs, lookup and activity capture with offline queue and push
V6 multi-franchise re-baseline for large groups
Sales Bible executive workbook inside the warehouse
See it running, not in a slide
Live demo — Worldwide Automotive, 22 dealers across 10 territories